DHAKA: Robi Axiata Ltd, the country’s fastest growing mobile operator, recently launched its Auto Prepaid SIM Replacement System, which will bring better control on SIM replacement and deter opportunities of fraud, said a press release.

The new system has been initiated for the safety of Robi subscribers. Using the system Robi can now extend special protection of a customer’s MFS (Mobile Financial Services) account against fraudulent SIM replacement activity, it added.

The automatic SIM replacement system will help Robi ensure proper customer validation and will protect customers from unauthorized SIM lifting.

Commenting on the new system, Robi Axiata Limited Chief Market Officer, Pradeep Shrivastava said, “As a customer-centric company, customer comes first and we are proud to be the first to offer an innovative solution that provides a level protection that safeguards our customer’s interests at all times.”

The system has been designed to automatically lock a Robi subscriber’s m-wallet after a successful SIM change. On SIM replacement, subscribers have to communicate with their respective MFS partner to unblock the m-wallet account.

This system will reduce unauthorized SIM change and deter grey calls as well as reduce dependency on contact centers for SIM Replacement information validation queries.

Promod Ranjan Karmaker, Vice President, Customer Experience, Market Operation has reiterated Robi’s commitment towards Customer Centricity by ensuring more secured and hassle free experience while developing & bringing new solutions for Robi Customers.

BDST: 2150 HRS, MAR 12, 2014