DHAKA: Hindustan Motors, India’s oldest car maker, shut down its factory at Uttarpara in West Bengal, where it has been making the Ambassador, based on Britain’s long-defunct Morris Oxford, since 1957.

‘Work has been suspended indefinitely at the Uttarpara factory. It is being done to ensure the company doesn’t bleed more (money) and to enable us to draw plans for its revival,’ the senior official told media, reports Hindustan Times.

The company informed the Bombay Stock Exchange in a letter on Saturday, citing ‘very low productivity, growing indiscipline, critical shortage of funds, lack of demand for its core product ... and large accumulation of liabilities’.

The curve-shaped Ambassador, whose design has changed little in nearly 60 years, once ruled India's roads and for years was the only car driven by politicians and senior government officials, particularly in New Delhi.

The car’s ‘power status’ allowed Islamist militants to drive an Ambassador past security and stage a deadly attack on the parliament building in 2001, bringing nuclear-armed rivals India and Pakistan to the brink of war.

But the Ambassador, easily the most recognisable car on India’s roads, has been muscled out over the years by the entry of more modern vehicles, particularly SUVs increasingly favoured by senior bureaucrats.

The car still remains popular with taxi drivers, some politicians and tourists looking for a bit of nostalgia on India trips.

The Hindustan Motors official said Ambassador sales have long been falling, with the factory recently churning out just five cars a day.

Sales have dropped from 24,000 cars a year in the 1980s to less than 6,000 in the 2000s, according to the Times of India on Sunday, which predicted the end of the road for the ‘grand old lady’ or ‘Amby’.

BDST: 2115 HRS, MAY 25, 2014