DHAKA: Google Inc is planning new and revamped streaming-music services in coming weeks, searching for a way to stand out in an increasingly crowded field of rivals from Apple Inc and Amazon.com Inc to Spotify.

Nailing music is one way for Google to raise chances of continued success as people spend more time on mobile devices, reports the Times of India on Wednesday.

Google's YouTube service has become a low-profile titan in streaming through the popularity of music videos. Currently, videos must be chosen one track at a time. YouTube in coming weeks will launch new subscription and ad-supported YouTube music services able to play several tracks in a row, a person familiar with the plans said.

Google had been expected to launch the YouTube services by the end of summer and had offered few details.

Also coming soon: An update of Google's existing $10-a-month All Access subscription-music streaming service. The new version will incorporate technology acquired by Google with the purchase of Songza, a service known for its ability to recommend music, Jamie Rosenberg, Google's vice president of digital content, said in an interview.

BDST: 1445 HRS, OCT 01, 2014